A deep respect for creators, a love for illustration, graffiti, comics, skate culture and bar sports (namely darts and snooker) coupled with a vivid interest in current affairs and satirical opinion drove Marc Farrington's ambition to build the world's leading Art-Sports entertainment brand.
We’re passionate about giving artists new, previously unavailable opportunities to develop sustainable long-term sporting careers, grow their profiles and explore new markets. IWS and its partners are committed to bringing ‘Competitive Creativity’ and Art-Sports to the mainstream.
IWS was officially founded in 2017, discover more about our journey.
Founded by Marc Farrington it began in Cafe 1001 (Brick Lane, London). Once a fortnight Marc transformed the cafe into a Pop-Up gallery called ‘Showcase London’ - The Platform For Emerging Artists. It became a popular destination giving graduates and local artists an opportunity to network, gain exposure and sell their work commission free.
Showcase London positions itself at the forefront of London’s ‘Pop-Up’ scene. Maintaining its fortnightly schedule and building a reputation for quality and high footfall, keen to stay ahead of the crowd Marc begins to experiment with event formats introducing DJs, a pop-up street food stall and live entertainment.
Showcase London positions itself at the forefront of London’s ‘Pop-Up’ scene. Maintaining its fortnightly schedule and building a reputation for quality and high footfall, keen to stay ahead of the crowd Marc begins to experiment with event formats introducing DJs, a pop-up street food stall and live entertainment.
With new branding, venue, an improved monthly format and live entertainment as standard, Showcase Cities offers both artists and attendees a more comprehensive and professional exhibition experience. Welcoming artists in the early stages of their careers including: Dan Kitchener (DANK), Carne Griffiths and success story Matt Crump (Time Magazine Top 50).
After 4 years delivering over 80 group shows, exhibiting almost 2000 artists, helping them collectively earn more than £150,000 in commission free sales, it’s time for a rest and re-think! Founder Marc Farrington has always had a passion for art, particularly illustration, it’s time to specialise, rebrand and raise the bar!
Introducing ‘Illustrated 2015’ - A collection of the brightest visionaries in contemporary illustration & street art. An annual Expo and festival of illustration set against the backdrop of The Old Truman Brewery (Brick Lane, London) featuring 35 artists (including Alvaro Tapia, Samuel Gomez and award winning illustrator Marcus Reed). A three day extravaganza with seminars, workshops, live performances and guest speakers including Camille Walala and the AOI.
‘Illustrated 2016’ features 40 artists including Catrin Welz-Stein, Antonio Lorente and Patrick George, complete with tattoo workshops and seminars from London Graffiti and Mr Doodle. During the event we trial a competitive drawing competition called ‘The Brief’ where 2 x exhibitors (RYCA and Alex Moore) go head-to-head, a popular ‘in-event’ attraction - this becomes the catalyst for a new idea ...
The Illustrated World Series (IWS) is officially launched and the UK Illustration Championships 2017 (the world’s first creative eSport) is delivered: 16 x competitors compete for the title with the final played out between Russell Taysom and eventual winner Si Mitchell. The tournament is well received and the IWS commits to developing and growing this exciting new genre: the ‘Sportification’ of live art.
Undergoing a full rebrand the UK Illustration Championships are scheduled as a biennial event and planning begins for 2019. Securing a more prestigious venue, fabricating professional Battle-Bays (iconic pro-drawing desks unique to the IWS), increasing our prize pool, ramping up ticket sales and welcoming more competitors while also developing an official rankings system are all top priorities.
Benefiting from high profile sponsorships with Redbull, Coors Light, POSCA and metro.co.uk the event enjoys record attendance. Vision becomes reality as pro-tournament Battle-Bays bring a powerful visual aesthetic allowing 32 professionals to battle head-to-head in front of a sell-out crowd at Boxpark Wembley. Lawrence Hugh Burns faces-off against Uncle Ewan in the final and wins the title. The UK Championships becomes an annual tournament.
COVID-19 forces the entire tournament online, with last minute support from the Arts Council, POSCA and Scrawlrbox the UK Illustration Championships are successfully delivered. Coordinating 32 competitors across 3 continents and 6 time zones with high online visibility welcoming over 6000 viewers. ROOTS makes it through to the final after an impressive 3 day run, taking on eventual winner and champ Alex Solis.
The inaugural World Illustration Championships arrived at Samsung KX as we saw HATCH and Alex Solis win historically important Classic and Digital World Titles respectively. The UK Illustration Championships was forced online by COVID variant Omicron and streamed on Twitch to an audience of almost 500,000 unique viewers with TROU and IMRIE winning Classic and Digital UK titles respectively.
The inaugural ILLUSTRATED MASTERS took place online as we saw Killer Napkins and Lawrence Hugh Burns win Classic and Digital Masters titles respectively. The #ukilluschamps was produced online exclusively and IMRIE became the first player in IWS history to win back-2-back UK (Digital) titles while SP:Zero (not seen on the circuit since 2019) returned to take the UK (Classic) title. Online attendance once again surged to almost 500K.
The IWS Seed-Rasie is underway and we’re launching our highly collectible ‘Vault Series’ back-catalog in Summer. Follow us on Twitch & Instagram @illustratedworldseries and stay updated.
Our most diverse year yet, with more women competing than ever before and players represented from 6 x continents! The Illustrated Masters (partnered with AdultSwim's #smilingfriends) saw record online engagement as debutant @allenmsutton dethroned reigning 'Digital' Master & fellow American @killernapkins, mirroring his success, winning the Illustrated Masters on his debut just as Napkins did in 2022! In the 'Classic' league, @lobster_Robin secured Top Spot by defeating IWS veteran @artworkbyjpg during a fast paced, nail-biting final!